It is the home of a lot of new and hot companies including Google. This is a "We Work" facility, where you can rent a desk or a few desks and co-work with other companies.
There are a lot of hot eateries in the area. This sign is from "Gus's World Famous Fried Chicken" which just opened up in the area and seems to be always swamped with patrons. Good if you like spicy fried chicken.