Iconic March of "Crappy Beer"

One of the most famous visual diagrams in history was made by Tuftle and it uses lines of various sizes to show Napoleon's march into Russia in 1812 and the line gets thinner and thinner as he retreats back into France.

This diagram is the crappy beer equivalent (from the Chicago Tribune, an excellent piece of art, they deserve credit) - the ravenous march of lousy brews as they take over the world. One time I talked to a manager of a pretty upscale liquor store and he said that they sold more pallets of Miller Lite than all the craft brews put together on a given day.

It is analogous to a Chuck Klosterman article I remember reading about hipster bands a long time ago (too lazy to look it up) where he chuckled about the ardent points of view on obscure bands like Yo La Tengo (famously mocked by the Onion where a collapse at a Yo La Tengo concert kills 16 record store clerks) when to the general population they are absolutely irrelevant, and any of the country singers dwarf them in popularity by any measure.