Sunday, February 12, 2012

Our Short Attention Span Future

One time I was stuck in a hotel room somewhere and an old rerun of "Welcome Back Kotter" came on. For some reason I stuck with the channel for a few minutes and was struck by something.

At one point the main character starts a monologue. They apparently had only one camera and he seemed to speak into it forever, without interruption. While it seemed like minutes, it probably was maybe 20 seconds or so.

This is how our brains were wired growing up. We watched TV shows (which supposedly rotted our brains, too, or so we were told) but they were in molasses and had few or no cuts compared to seemingly anything on TV today.

This video by a new singer out of England (I am not going to mention her name but it is easy to figure out - we don't want the traffic) is designed for kids and younger people with the attention span of a gnat. The video is under 4 minutes long and it easily has 200 or so cuts... I lost track trying to count them. It is simply astonishing how much they pack into there. I think the longest pause is essentially an ad for a brand of watch (product placement) at the 2:32 mark - maybe a couple of seconds.

This is the future of attracting attention and it will certainly be a short-attention span future.

I am a bit ashamed to admit it but I find this song a bit catchy and certainly her looks did not hurt her choice of career.

Cross posted at Chicago Boyz


Dan from Madison said...

WOW what a headache. The longest period of time in that video without a cut is around 2.5 seconds. Unbelievable.

Chris from Colorado said...

Irritating. Yes Dan, a headache.