Thursday, June 18, 2009

Bizarre Chicago Bears Marketing

Click any photo for larger.

I have mentioned several times that one of the best parts about being a Bear season ticket holder is the bizarre marketing materials and letters that you get. I think the best ones were asking people to pay for voluntary PSLs and the Orton jersey as a perk for a Bears Mastercard.

Yesterday in the mail I received an envelope from the Bears and inside were these two pieces of material. Nothing else.
GSH are the initials of Papa Bear Halas, widely known as the founder of the Bears. Since 1984 the initials GSH have been on the sleeve of the Bears game jersey, in the form you see here. Now the Bears have sent me a sticker that resembles those initials, but it says "STH". Season Ticket Holder. I sh1t you not.
In the marketing piece it talks about what a great team, foundation, blah blah and that I am supposed to put this STH sticker on my car and be proud, blah blah.
What a very odd waste of money.


4 comments:

Carl from Chicago said...

You need to put this STH sticker on your car but add in

NO PSL!

below it kind of like that photo we have on drunk bear fans with the packers logo crossed out

Gerry from Valpo said...

Enjoy your swag. It's surprising those tightwad McCaskeys gave you anything extra.

Dan from Madison said...

With the wonderful food selections in Soldier Field and the other amenities such as plentyful johns, I really shouldn't ask them for anything else.

Gerry from Valpo said...

You could ask them for some wide receivers : )