Wednesday, April 29, 2009

Nested Logic



I walked by this display and did a bit of a double take.

It is an advertisement ABOUT an advertisement. The ad is telling you to advertise your product on Bravo, supposedly because it has a better demographic.

Who are they aiming this at, putting it on a bus stop? Are they hoping some brand executive drives by and says, hey, I need to start advertising on Bravo?

Weird.

2 comments:

Gerry from Valpo said...

This is not weird at all.

If this bus stop is located near or directly in front of an advertising or media buying agency it is a micro-targeted buy. They probably have good data that media buying professionals pass by that CTA stop a few times daily.

Yes, targeted media is that precise these days.

Being in the bidness I have seen similar tactics for years.

Carl from Chicago said...

OK, I will check out where they are. I think I have seen a bunch of them in River North. Maybe we are the hotbed of advertising execs