I walked by this display and did a bit of a double take.
It is an advertisement ABOUT an advertisement. The ad is telling you to advertise your product on Bravo, supposedly because it has a better demographic.
Who are they aiming this at, putting it on a bus stop? Are they hoping some brand executive drives by and says, hey, I need to start advertising on Bravo?
Weird.
2 comments:
This is not weird at all.
If this bus stop is located near or directly in front of an advertising or media buying agency it is a micro-targeted buy. They probably have good data that media buying professionals pass by that CTA stop a few times daily.
Yes, targeted media is that precise these days.
Being in the bidness I have seen similar tactics for years.
OK, I will check out where they are. I think I have seen a bunch of them in River North. Maybe we are the hotbed of advertising execs
Post a Comment