Thursday, May 22, 2008
Near my building there is a billboard for Grant Thornton, a mid-size accounting firm (it is a large firm but small compared to the US titans consisting of KPMG, PWC, Ernst & Young, and Deloitte - formerly the "Big Eight").
The funniest line is "People Who Love What They Do"... as someone intimately familiar with the accounting industry this is literally the last way I'd describe accountants. Accounting firms are famous as sweatshops with horrendous annual turnover. Exact statistics are hard to find but based on my discussions with my colleagues still in Public Accounting turnover is probably over 20% a year. By the time a new staff member makes partner (if they ever do), only a tiny fraction of the original "class" remains with the company.
You might use a lot of lines for accountants - dedicated, detail oriented, or even smart.
But not "love"...