Near my building in River North in Chicago there is a "high end" building with some interesting architecture. It is called the "Contemporaine" and here is a link to it.
In this photo they are filming out by the reflecting pool in the penthouse. They have a camera crew up and are adding lighting for a better photo. They were also walking through the unit, taking photos of everything.
In the Atlantic Monthly (a great magazine) they had an article in the March 2006 issue about "House Porn" which is basically all of these incredible houses and finishes that the average person can never have, yet they buy the magazines anyway, just to gawk at the pictures.
I guess my neighborhood is contributing their share of hyped magazine photos, although nothing on the scale of New York, where not only are the units amazing the costs are some multiple of the Chicago costs.